   Meet Heisler, TV’s Favorite Beer That Doesn’t Even ExistWe used to work on advertising campaigns for a tequila brand you’ve probably heard of. During that time in our career, several movie and TV show opportunities came knocking. In the form of product placement. Studios would come to the brand, seeking permission to use their product in a scene, giving the product exposure to a larger audience. Problem with that is alcohol brands are afraid to be associated with a story that paints their product in an irresponsible light. I.e., college party scenes, binge drinking, etc. So Hollywood created their own brand. Problem solved.  The Modern Man’s Guide to Finding the Perfect Diamond for Her[Partner] Lest you forget, Valentine’s Day is approaching. No need for panic. Nor need to suffer the slings of a greasy jewelry salesman. JamesAllen.com allows you to customize the perfect piece of jewelry depending on your preferences and budget. It’s all up to you. You can choose the diamond's origin (natural diamonds or lab grown diamonds), the diamond's quality (color and clarity), metal, carat size, and prong style. James Allen offers luxury shopping, just in a smarter way than you’re used to. Their Valentine’s Day sale is happening now. Get her the perfect gift here.  America’s Addiction to CruisesWhen writing about cruise ships, we’re all playing for second. In January of 1996, Harper's Magazine published Shipping Out: On the (Nearly Lethal) Comforts of a Luxury Cruise by David Foster Wallace. It’s flawless. Gave voice to an entire generation. Here’s his opener. “I have now seen sucrose beaches and water a very bright blue. I have seen an all-red leisure suit with flared lapels. I have smelled suntan lotion spread over 2,100 pounds of hot flesh. I have been addressed as “Mon'' in three different nations.” Yet, here we are in 2024, still addicted to them.  Bridget Fonda at 60: the Nineties Great Who Vanished without a TraceGranddaughter of Henry, daughter of Peter, and niece of Jane (yes, thee Jane Fonda), Bridget Fonda hasn’t acted in 22 years. But when she was acting, she strung together an intriguing, quietly brilliant career. She was in classics like The Godfather Part III, cult favorites like Lake Placid, and quirky supernatural romcoms like Rough Magic. Then, poof. One day, gone. We love anyone who knows how to leave a party early.  15 Origins of Urban LegendsA babysitter puts the kids to sleep. All is well. She quietly turns on a movie and settles in to wait out her shift until the parents get home. The phone rings. Sharp, shrill, jump-inducing ring. She answers. Nothing but breath on the other line. She hangs up after several inquiries about who is calling. The phone rings again. Same breath. The process repeats until, finally, she calls the police. Fictionally helpful, the police trace the call. And it’s coming from inside the house.  The MixerThe most popular fast food the year you were born. The 100 most popular baby names 100 years ago. Tobacco use around the world. How the Great Lakes formed. These dog-walking tips. Every Bob Dylan album, ranked. A simple change to diet for better sleep. The parrots who won’t stop swearing.  /GTFO  @elliotmcgucken | White Sands National Park Our Gentleman's Agreement  If you like ELEVATOR you’ll probably dig our other newsletters too.   Rotary Digital, LLC | 300 Witherspoon St Suite 201 Princeton, NJ 08542 |
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