ELEVATOR | 09.10.24

What Is Oktoberfest, Exactly? Everything You Ever Wanted to Know ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@inna.truu w/ @zarirakisheva   What Is Oktoberfest, Exactly? Everything You Ever Wanted to Know Grab a giant glass mug. Fill it with your favorite beer. Raise it. Say something nice. Now sip. Cheers, Dear Riders. Oktoberfest season is back. But what does that mean, exactly? Outside of the whole drinking beer part, we’re not totally sure.  Let’s take it back to 1810.   We'll Drink to This. [Partner]  You have 2 weeks left to invest in Death & Co as they define cocktail-anchored hospitality.Since 2006, Death & Co has expanded from New York to Denver, LA, and D.C. But even with 7,000+ weekly visitors, the vision doesn’t stop there. Plans include more Death & Co's, a new brand, Close Company, which will open next year in three cities, and the debut of the group’s first hotel in Savannah, also coming 2025. Being named among “America’s Best Bars” has positioned Death & Co as a national industry leader. Leveraging brand recognition with an online marketplace, canned cocktails, and more drives revenue, attracts customers, and unlocks worldwide opportunities. The best part? You can invest for a limited time.  Become a Death & Co shareholder by 9/27.   LEARN MORE   Inside the Stories of the Manson Family’s Members and What Happened to Them after the Tate-LaBianca Murders Let’s play a little game of “Where Are They Now?” This time, instead of child celebrities, let’s do Manson Family Members. It’s a bit more terrifying than a usual round of this pub game, but you’ll be fine. Most of them are still in prison.  But not all.   We Learn to Pretend Surprisingly Early in Our Lives, Study Shows Authenticity has been having a moment. And sure. Be yourself, speak your truth, and all that. But let’s not forget the importance of pretending. It’s a much needed skill all humans should master. Pretend to like your friend’s new pants. Pretend your boss is smart. Pretend the person who just cut you off in traffic is emergency room bound.  Just pretend.   The Ultimate Collection of Manly Last Words Though we’d love our final words to be epic, we’re sure they’ll be as mundane as everyday life. “Can you pass the shredded chee…” and then boom. We choke on a shard of tortilla chip. Gone. Remembered for inquiring about the bowl of shredded cheese on nacho night.  These guys went out with a verbal bang.   The Mixer The eight wildest tourist moments of the summer. How to turn your old iPhone into a retro game machine. The key to deliciously affordable charcuterie boards. Hot spots to visit in the fall🔺 if you're trying to avoid crowds. Why do we dream? How to get tomato-stained containers looking like new. The most embarrassing failures of famous geniuses. The secret to better hair.* *Partner     /GTFO @peterjonkero | Amsterdam, Netherlands     Our Gentleman's Agreement We'll keep the free daily newsletters coming. You share with a friend if you're enjoying. Capeesh? Forward to a friend.   Love Elevator? You’ll probably dig our other newsletters too. Check out Shift, Jimmy, and Blazer.   Let's Partner Put your brand in front of 800,000 passionate Elevator readers. Get in touch.   Send us a tip    |    Editorial Policy   |    Advertise    |    Archives     @2024 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542   Disclosure: This is a paid advertisement for Death & Company Regulation CF offering. Past performance is not indicative of future results. Please read the offering circular at invest.deathandcompany.com     Preferences  |  Unsubscribe