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Every fall, the $250B global coffee market gets a clearer picture of which producers are best positioned for the year ahead. Harvest season puts supply, scale, and demand to the test. And Green Coffee Company is entering this one with a major advantage: it expects coffee production to more than double last year’s output. GCC fully controls more than 10M coffee trees across 45 FairTrade-certified farms and holds the exclusive U.S. and Canadian distribution rights to the iconic Juan Valdez brand. And the extra supply has somewhere to go. After growing revenue 26X in four years, GCC hit its 3,000-store goal ahead of schedule, with distribution through major retailers like Target and hundreds more locations in the pipeline. Now, its biggest production year yet could help fuel the company’s next stage of expansion. 
INSIDE THE COFFEE BUSINESSThey just locked in $8M to scale this operation. The push toward zero deforestation in coffee. How Colombian coffee is making its way to U.S. shelves. Where old-school coffee meets modern efficiency. Turning coffee waste into new revenue streams. 
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