ELEVATOR | 04.18.25

How Crunch Took Over Our Taste Buds ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@gareth__lewis w/ @littlejackiecooper   How Crunch Took Over Our Taste Buds An AI-powered consumer research platform mines tremendous amounts of online data, looking for social media food posts, online reviews, recipes, and even restaurant menus. Recently, it found that over the past year, crunchy is on the rise, up about 13%. Whatever that means.  We can’t think of a better use for AI.   What Makes Deep Dish Pizza Unique? (Hint: It's in the Water) [Partner]  The secret sauce of Deep Dish? The Chicago water. You could hop on the next flight to O’Hare. Or… You could have it delivered to your door. Yup, let’s go with the latter. Rupiani’s is the kind of authentic Chicago Deep Dish that deepens your love of deep dish. They hand-make every pie in River North, the heart of the Windy City. Then, freeze them for optimal freshness and ship it to you in a cooler with dry ice. You simply unpack, heat, and enjoy.  Get $30 off your order today. Discount automatically applied. Offer ends midnight April 20.   SHOP NOW   How Do Waves Form? New Research Provides Insights A foggy memory exists in the depths of our mental filing cabinet. Grade school. Science lab. Mr. Bluewald. Water in a tray. Electrical current rigged up to it? Making waves? Measuring… That’s all we got. How do waves really form?  Thankfully, there’s some new research on the matter.   Screen Time May Harm Teens—But for People Over 50, It Has a Surprising Bonus People talk about screens as if the iPhone invented them. Hate to break it to you, but screens existed before smartphones. Movie screens. Computer screens. TV screens. Health screenings. Can screen time become an issue? Of course. Too much of anything is too much. But screen time isn’t inherently negative.  Just ask the… experienced… users.   Bill Murray’s 7 Rules for Happiness Are a Perfect 90-Second Guide for Living the Good Life Fame is an illusion. Forget it. In the words of Mr. Murray, “Try being rich first. See if that doesn’t cover most of it. There's not much downside to being rich, other than paying taxes and having your relatives ask you for money. But when you become famous, you end up with a 24-hour job.”  Great advice.   The Mixer Why men are so obsessed with morning routines🔺. Why people have wisdom teeth. Do you experience sunshine guilt? Sleeping in this position could improve your muscle recovery overnight. The best cheeses for homemade pizza. The best museums in Barcelona. The top nine small adventure towns🔺 in the U.S. How to enjoy the real-deal Chicago deep dish if you don’t live in Chicago.* *Partner     /GTFO @sterrexnoa | London     Our Gentleman's Agreement We'll keep the free daily newsletters coming. You share with a friend if you're enjoying. Capeesh? Forward to a friend.   Love Elevator? You’ll probably dig our other newsletters too. Check out Shift, Jimmy, and Blazer.   Let's Partner Put your brand in front of 800,000 passionate Elevator readers. Get in touch.   Send us a tip    |    Editorial Policy   |    Advertise     @2025 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542     Preferences  |  Unsubscribe