ELEVATOR 06.18.25 | The Power of a Small-town Hardware Shop

Plus: 12 Boutique Hotel Picks ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@david_se_photography w/ @lexi_lou_thur   The Power of a Small-town Hardware Shop It’s the smell that gets you. Weathered wood, damp concrete, and just a hint of fertilizer. The local hardware store. Somehow, everyone grew up with one. Doesn’t matter if you live in a city or a town, step inside a hardware store and suddenly, you’re in a small town.  Act like a local.   Your Deodorant Shouldn’t Just Work, It Should Add a Touch of Refinement to Your Routine [Partner]  Jack Henry’s 100% Natural Scented Deodorants are aluminum and baking soda free. Their formula isn’t just natural, though. It’s extremely functional, using probiotics, enzymes, and plant extract to trap, neutralize, and eliminate odor. Which is a better way to accomplish what your current deo does (hopefully). But we’d be remiss if we didn’t specifically mention the scents. They’re refined, in a natural way. Not chemically. Like a really great whiff of forest and citrus. Like a refined gentleman.  Designed to protect all day, every day, order yours today.   SHOP NOW   The Effervescent History of Seltzer, From the Early Days of Home Delivery to Today’s Trendy Cans We figured the history of seltzer started with LaCroix. Maybe a few decades back, max? Turns out, it goes back a century. When New York factories were cranking out carbonated tap water by the gallon.  Back then, it was medicinal.   What’s the Purpose of Dreaming? There are worse things than getting stuck in a conversation about someone’s dream. But not many. Dreaming is one of those universal experiences that no one fully understands. The more science uncovers, the more mysterious it becomes.  Dreams are weird.   12 Boutique Hotel Picks from the Founder of Hotels Above Par Boutique hotels are great. When they’re actually great. Hotels Above Par takes the guesswork out by personally vetting spots across the globe. So you don’t end up at the one with “quirky” plumbing and no blackout curtains.  We smell a long weekend.   The Mixer British pubs have their own set of rules, here’s what you need to know. Who was Hollywood’s first method actor? Why your closet feels full but you still have nothing to wear. Popular toilet paper questions answered by a scientist. Why weed's signature scent has changed over time. How to make a great last impression. The most remote places to stay🔺 on Earth that are worth the trek.       Quotes From Smart Men “Only dumb people try to impress smart people. Smart people just do what they do.” ―Chris Rock       /GTFO @martyschnurr | Capri, Italy     Our Gentleman's Agreement We'll keep the free daily newsletters coming. You share with a friend if you're enjoying. Capeesh? Forward to a friend.   Love Elevator? You’ll probably dig our other newsletters too. Check out Shift, Jimmy, and Blazer.   Let's Partner Put your brand in front of 800,000 passionate Elevator readers. Get in touch.   Send us a tip    |    Editorial Policy   |    Advertise     @2025 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542     Preferences  |  Unsubscribe