ELEVATOR | 05.15.25

This Japanese Airport Hasn't Lost a Bag in 30 Years—Here's How ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@louisfraga w/ @paolanvarro   This Japanese Airport Hasn’t Lost a Bag in 30 Years—Here’s How This is a brag every airport should strive to claim: Zero Lost Bags. Imagine the factory incident signs around baggage claim: “X Days Since Last Lost Bag.” If we were in charge of this Japanese airport, we’d put it on directional signs, too. “Baggage Claim This Way… Your Bag Will 100% Be There Because We’ve Never Lost One.”  Two questions. How do they do it? And how soon can they get on a call with O’Hare?   Apple’s New Smart Display Confirms What This Startup Knew All Along [Partner]  Apple has entered the smart home race with its new Smart Display, firing a $158B signal that connected homes are the future. When Apple moves in, it doesn’t just join the market — it transforms it. One company has been quietly preparing for this moment. Their smart shade technology already works across every major platform, perfectly positioned to capture the wave of new consumers Apple will bring. While others scramble to catch up, this startup is already shifting production from China to its new facility in the Philippines — built for speed and ready to meet surging demand as Apple’s marketing machine drives mass adoption. With 200% year-over-year growth and distribution in over 120 Best Buy locations, this company isn’t just ready for Apple’s push — they’re set to thrive from it. Shares in this tech company are open at just $1.90 for only 14 more days.  Earn up to 25% in bonus shares!   LEARN MORE   So You Don’t Have a REAL ID. Now What? Genuinely not sure if we have a REAL ID. We got a new one after moving about a year ago, but can’t remember if it’s REAL or not. So we’ve just been traveling with our passport. Works great. Supposedly, REAL ID enforcement began last week.  What do we do now?   The Power of Persuasion: Why Lawyers Love Jane Austen We love lawyers. Their excessive reverence for the written word? Insufferable to most, but pleasurable to us. Like a novelist, specifically a satirist, specifically Jane Austen, a lawyer knows how to use words to slice through what is said and was it meant.  Doesn’t surprise us at all that lawyers love Austen.   10 People Every Man Should Have in His Rolodex The rolodex may be gone, but the principle of having reliable contacts never goes out of style. Every man should maintain a core list. Personal and professional mentors, but also a barber, a butcher, and an accountant.  We love our accountant.   The Mixer How to safely and effectively grill in the rain. The bitter feud that tore apart The Beach Boys. How to read a German wine label. The one step that instantly makes home brewed coffee taste better. How much should an oyster cost? 10 iPhone hacks to try in 2025. These 11 facts about Air Force One. Here’s your shortcut to 161 health benefits—in just 60 seconds.* *Partner     /GTFO @elias_kauerhof | Prague, Czech Republic     Our Gentleman's Agreement We'll keep the free daily newsletters coming. You share with a friend if you're enjoying. Capeesh? Forward to a friend.   Love Elevator? You’ll probably dig our other newsletters too. Check out Shift, Jimmy, and Blazer.   Let's Partner Put your brand in front of 800,000 passionate Elevator readers. Get in touch.   Send us a tip    |    Editorial Policy   |    Advertise     @2025 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542     Preferences  |  Unsubscribe