ELEVATOR 08.28.25 | The Art of Being a Regular

Plus: 20 Most Commonly Confused Word Pairs in America ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@modelmusephoto w/ @itsdanyoliver

The 20 Most Commonly Confused Word Pairs in America, According to Google Data

There’s really no way to know this for sure, but by our estimate, 73% of our success comes from knowing the difference between affect and effect. Grammar school really had an effect on us. It affected our life greatly. See what we did their? Oops.

Summer’s Hottest Rolex Competition Is Here (And It’s a Unicorn)

[Partner] Some watches are so rare they feel mythical. A white gold, olive-dial Rolex Day-Date? That’s one of them. The Premium Time Company is offering one up in their biggest competition yet (bringing their total Rolex prizes to over $3M). Tickets are limited, and when they’re gone, they’re gone. So don’t think too long about entering. Looking for other grails? They’ve got GMT-Master IIs, Panerais, even solid gold investment coins. Pro tip: sign up for their newsletter to get 20% off your first entry. Ready to make that unobtainable timepiece… obtainable?

LEARN MORE

Fashion’s Most Playful Print Has a Fascinating History

There’s something inherently playful about a single round dot. Why? Now put a bunch of them together and it’s a party. A polka-dot party. We have one polka-dot shirt in the closet, which feels like the right amount. After seeing the highs and lows of the loud pattern’s history, though, we might need a second. Spotted.

The Art of Being a Regular

You’re at a bar. Maybe with your wife. Maybe with a buddy. Maybe just you and a cold one. An older gentleman at the end catches your eye. You hear him and the bartender trading easy banter, first names included. And you wonder, have you mastered the art of being a regular?

THROWBACK

**Surf, Sand, and Sun: LIFE’s Ode to Beach Bums, 1950**

In February 1950, LIFE profiled what it called “the gold-bricking existence” of ski bums in Sun Valley, Idaho. Eight months later, it ran a follow-up with the delightful title, LIFE Revisits the Ski Bums (and Finds That They Are Now Beach Bums). Mountain or beach? Apparently you don’t have to pick. The two have always gone hand in hand.