ELEVATOR 08.18.2026 | Money and Masculinity

Plus: How to Win Arguments and Actually Change Someone’s Mind ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A sharp eye and smart reads.  No news. No politics. Just the good stuff.   Today's edition is brought to you by hear.com.   @phoscarbueno w/ @_sofiafusaro   TODAY'S FEATURE We Tracked a Shipment of Rare Books. It Ended at an Amazon AI Training Facility A truck full of rare books disappeared into an Amazon AI facility. The books were supposed to be digitized. What happens after that is where things get interesting. Follow the books. (404 Media🔺)   SPONSOR | RECOMMENDED BY ELEVATOR Experts Say This Is The Hearing Innovation Apple Should Have Made Your phone learned your face. Your watch learned your heartbeat. Hearing tech got just as smart, and most people never noticed. Expert audiologists did. The one hearing device they keep talking about is Horizon IX by hear.com. Why? Most devices use one processor that makes everything louder. Horizon IX is different. It runs two German-engineered chips that amplify speech and filter out background noise in real time. The result isn't louder. It's cleaner, more natural sound anywhere you go. If you love your smart devices, you'll love the IX. This isn't just a hearing aid. It's smart tech for your ears, designed to connect seamlessly with the technology you already use. More than 670,000 people have already found their clarity with hear.com. Claim your 45-day trial today and make this the summer you find yours.   HEAR THE DIFFERENCE   Prefer Elevator without ads?  Upgrade to Elevator+     MORE GOOD READS America Invented Elevators. Now We Suck at Building Them. There’s a video at the top of this one. We opted to scroll down and read it rather than watch it.  Clicker’s choice >   How Important Is Money to Being a Man? You can say money doesn’t define a man. And we’d agree. But that doesn’t mean it has nothing to do with how men define themselves. Provider. Success. Status. Security. Freedom.  There’s a lot wrapped up in that little dollar sign >     FROM THE ARCHIVES [ELEVATOR, AUGUST 2020] How to Win Arguments and Actually Change Someone’s Mind Winning an argument is easy. You just have to make the other person feel stupid, refuse to concede anything, and walk away convinced you’re right. Changing someone’s mind? That’s a completely different skill. An art, if we may stretch the use of the word “art.” Read Article       The Mixer The 10 best surf movies🔺 of all time. The best family-owned Italian restaurants in the US. China’s new 945-foot cliff elevator. Lost photos from the heyday of punk and new wave. Your ears just got a tech upgrade.* (*Partner). Scientists finally figured out how avocado trees change sex throughout…   Get the full Mixer on Elevator+     ELEVATOR CLASSIFIEDS   What Does Your Fall Reset Look Like? Summer’s winding down, so we’re curious what’s changing for you this fall. New routines? New purchases? Travel plans? Something you’ve been putting off? Take our quick 30-second Fall Reset Survey and tell us what’s on your mind heading into the new season. Take the 30-second survey.     Advertise here   Quotes From Smart Men “I’m not ‘happy’ but I’m not unhappy about it.” —Alan Bennett   PARTING SHOT @sterrexnoa | Egypt     Elevator+ Ad-free. More to explore. UPGRADE     Enjoying Elevator? You'll probably like our other newsletters too: Shift, Jimmy, and Blazer Put your brand in front of 500,000 engaged readers Advertise with us Access the Elevator archives Follow us on Instagram Forward this email to a friend Contact us   @2026 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542       Unsubscribe