ELEVATOR | 05.30.24

The Hilarious Story of Boaty McBoatFace ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@anadiasphotography   The Hilarious Story of Boaty McBoatFace In 2016, the U.K.'s Natural Environment Research Council (NERC) asked the internet to help name a new polar research boat. If you know anything about the internet, you won’t be shocked that the winning name, by a landslide, was Boaty McBoatFace. And if you know anything about the U.K., you won’t be surprised that they went a different route.  Something a bit more formal.   Guarantee Your Standing As Dad’s Favorite when You Order Him These World-famous Steaks [Partner]  Omaha Steaks didn’t invent the steak. (At least not to our knowledge.) But they did perfect them. Their assortment package with bacon-wrapped filets, pork chops, their proprietary seasoning, steak burgers, and more has been our go-to for dad gifts for years. In fact, we’ll admit, we typically order an additional one for our own freezer, too. Pro tip: you’ll also be your father-in-law’s favorite if you send him one as well. Right now, Omaha Steaks is hooking us up with a 60% off discount. So knock out your Father’s Day shopping today. Dad wants steak.  You want to give him the best. Well, here you go.   How Ace Hardware, America’s Neighborhood Hardware Store for 100 Years, Is Beating Its Big-box Rivals Unpopular opinion. We don’t think business has gotten more complicated. We think the average consumer’s nose for bullsh*t has gotten stronger. Knowing your lane, and staying in your lane, is a superpower in the Authenticity Era.  Exhibit A: Ace Hardware.   I’m the First Person to Receive Neuralink’s Brain-chip Implant. Here’s How It’s Helped. “One of the big things about being a quadriplegic is just how powerless you are, and so I wanted to take back as much control as I could.” This quote punched us in the gut. Feeling powerless is something every human feels at some point. So props to Neuralink for helping patient zero gain some power back.  Just don’t fall asleep without powering the thing down. As this fella learned the hard way. (Business Insider🔺)   How the Guinness Brewery Invented the Most Important Statistical Method in Science And they say nothing good happens after a pint. How about one of the most important statistical techniques in all of science? Put that in your glass and gulp it, science nerds. Permission granted, Dear Riders. Next time you’re stuck, have a Guinness and see if that jogs the old brainstorming.  Cheers.   The Mixer America’s regional cheeseburger styles. Study links preference for loud cars to some unsurprising personality traits. China's latest weapon of war is a gun-toting robot dog🔺. The puzzling rise in orca attacks on boats, explained. How filthy jokes led to the creation of the laugh track. How many eyes a spider has. Five surreal art explanations so you can sound like a smart art guy. How to talk to a sommelier. The best steaks for dads.* *Partner     /GTFO @austin.james.jackson | Lake Powell, Utah     Our Gentleman's Agreement We'll keep the free daily newsletters coming. You share with a friend if you're enjoying. Capeesh? Forward to a friend.   Love Elevator? You’ll probably dig our other newsletters too. Check out Shift, Jimmy, and Blazer.   Let's Partner Put your brand in front of 800,000 passionate Elevator readers. Get in touch.   Send us a tip    |    Editorial Policy   |    Advertise    |    Archives     @2024 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542     Preferences  |  Unsubscribe