ELEVATOR 07.07.25 | The Great Maple Syrup Heist

Plus: 5 Hacks to Make Awkward People Feel Confident ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@analogtourist w/ @daniellamoscarella

The Great Maple Syrup Heist: How a Ragtag Group of Thieves in Canada Stole $18M Worth of Maple Syrup

The inspector arrived as usual. On time. Clipboard in hand. Prepared to conduct his routine check-up of the maple syrup reserve facility in Quebec. He clicked his pen. Stepped inside. And quickly realized he would need much more than paper and ink for this visit. 3,000 tons of maple syrup, gone.

Not Your Grandpa’s Hearing Device

[Partner] Hearing aids just leveled up. Hear.com’s devices aren’t just smart. They’re freaking genius. Think crystal-clear sound, advanced directional microphones, and seamless background noise reduction. All accomplished by a teensy-tiny device. Whether you’re in a bustling café or a quiet park, these sleek, nearly invisible devices focus on what you want to hear. All-day rechargeable batteries keep you powered, and with app controls, you can adjust settings or take calls with a tap. Over 540,000 happy customers already know: this isn’t hearing like it used to be. It’s hearing as it should be.

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What Is Feels-like Temperature? A Meteorologist Explains.

Temperature is like age. A number, of course. But also a feeling. One 72 can mean a completely different jacket choice from another 72. While we’re on the weatherman topic, we must take this opportunity to sympathize with the ologists of meteor. Their best days are Mother Nature’s worst. They have to balance nerdy excitement with national tragedy. Live on air. Now, back to feels-like. Here’s how they calculate it.

Etiquette Expert Shares 5 Small Talk Hacks to Make the Most Awkward Person Feel Confident

We’re torn. At first, we were going to share this article about the four-word phrase you can use to keep conversations flowing. But then we stumbled across this one with clever little hacks to make anyone you’re chatting with feel confident. Guess we’ll share both.

A Defense of Joy

Misery loves company. Drama gets clicks. Complaining is fun. But joy? That’s punk rock shiz. Choosing joy, and yes, it is a choice, is maybe the most rebellious, counter-culture move you can make right now. Won’t you join us? Defend your joy, Dear Riders.

The Mixer

The 50-year time capsule that was just opened. How to respond to someone who accidentally ends a work call by saying, “Love you.” This 2,000-year-old Roman Bigfoot mystery. The most popular whiskey brands in the world right now. The worst song to have gone platinum. How late can you be for a reservation? Six card games every man should know. This “miracle hearing aid” shocking experts.*