ELEVATOR | 02.10.25

The True Cost of a Super Bowl Ad? You Don't Want to Know ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@lexi_thea_ by @gmh__photography   The True Cost of a Super Bowl Ad? You Don’t Want to Know Oh, but we do want to know. We want to know so bad. Here’s a hint: think of a number. Now, think higher. Higher. Higher still—more than $8 million for 30 seconds.  Not exactly pocket change. And that’s for silly little spots about chips, soda, horses, beers, apps, and insurance.  Big game, big bucks.   The “First Trillionaire” Prediction Might Unsettle You [Partner]  Jeff Bezos just dropped a bombshell, revealing that one emerging technology could be worth 22 Nvidias. Yes, you read that right. 22 Nvidias. In fact, ARK Investments’ CEO predicted that this tech could soar to an $80 trillion valuation by 2030. That’s enough to dwarf the current tech giants. It’s like 34 Amazons, or 25 Microsofts, or 33 Alphabets. The key player behind this game-changing breakthrough? A tiny company that’s transforming every industry, so if you’re an investor, you’ll want to get in on the action.  The story’s starting to leak out, but you can get all the details today right here.   LEARN MORE   The Hidden Mathematics behind Why You Find Things Beautiful If you’re like us, you’ll reject this article at first. Math shouldn’t prop up beauty. Magic should. Why? Well, uhh, because there are math nerds and there are artists, and—obviously—the two shall never meet. Our flimsy theory didn’t hold up. Shocker.  Was Shakespeare a wordsmith or a number cruncher?   Why People Act So Weirdly at Airports One of our buddies hates flying for the same reason we love it: total loss of control. We both lean towards being control freaks, but for us, flying is a forced escape. No control over when the plane takes off, no control over the security line—it gives our brains a break. For our buddy? It’s pure madness.  People are weird in airports. It’s why we love them.   Can Bad Smells Harm You? If they could, we’d surely be dead by now. Yes, that was a fart joke. But while we’re on the topic, just the other day we made the mistake of hopping on the train during rush hour. Typically, we avoid the public at these times, but sometimes it happens. You wouldn’t believe the smell.  But here we are, living to type the tale.   The Mixer Chain restaurant BLTs, ranked worst to best. The world's most expensive cheesecake. An ultra-luxe pursuit of the best powder across the Alps. The safest countries for travelers in 2025. What country drinks the most coffee? The growing trend of art prescriptions. A decade later, The Jinx remains a shocking true crime saga. Cashmere she'll adore. Savings you can't ignore.* *Partner     /GTFO @tia_mallia | Ischia, Italy     Our Gentleman's Agreement We'll keep the free daily newsletters coming. You share with a friend if you're enjoying. Capeesh? Forward to a friend.   Love Elevator? You’ll probably dig our other newsletters too. Check out Shift, Jimmy, and Blazer.   Let's Partner Put your brand in front of 800,000 passionate Elevator readers. Get in touch.   Send us a tip    |    Editorial Policy   |    Advertise     @2025 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542     Preferences  |  Unsubscribe