ELEVATOR | 02.18.25

When Americans Wanted a Little Cocaine in Their Wine ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

@jeseniaecheverria   When Americans Wanted a Little Cocaine in Their Wine A French chemist, intrigued by the possibilities of the coca leaf—stop us if you’ve heard this one. A French chemist, intrigued by the possibilities of the coca leaf, decided to do the most French thing with it: infuse it into Bordeaux.  This wine is so energizing.   India Just Slashed Whiskey Tariffs, Here’s How to Cash In [Partner]  Couple of fun facts. One: India is the world’s largest whiskey consumer. And two: India just cut tariffs on American bourbon. Why does this matter to you? Demand and prices are set to soar, and you cash in by investing in American Whiskey Funds using your IRA or 401(k). With American Whiskey Funds, you can own a stake in one of the fastest-growing alternative assets, while letting global demand do the heavy lifting. Unlike stocks, whiskey is designed to appreciate, aging into a more valuable asset year after year.  Smart investors are moving fast. Don't miss your spot. Download a free overview today.   LEARN MORE   How to Take the Perfect Nap We’d argue the perfect nap can’t be planned. They’re the spontaneous ones that sneak up on you on a snowy Sunday afternoon. Can you recreate it? Probably not. But should that stop us from trying? Hell no. Absolutely not.  Practice makes perfect.   Where Did the Saying Stick Out Like a Sore Thumb Come From? Our wife has a sore thumb right now. Work hazard. It’s bandaged up, so we’ve been making “sticking out like a sore thumb” jokes. The first one was good. The next dozen? Not so much. The next dozen? No comment.  Thumbs up.   36 Books Every Young and Wildly Ambitious Man Should Read We don’t love telling people what to do, but reading more? Solid advice. Successful people read, and you’ve got success written all over you. So, the only question is: What’s next?  That’s where this list comes in.   The Mixer This life-changing hack for quickly defrosting car windshields. Why the Swiss Made mark on your watch doesn’t mean what you think it means. Why you’re wrong about Tom Hanks. The case for reheating leftover pizza on a griddle. Why time flies. Gas station chains with the best hot dogs. How the invention of iceberg lettuce changed the way Americans ate. The hoodie that speaks for itself.* *Partner     /GTFO @eviejohnstone.stylist | Western Cape, South Africa     Our Gentleman's Agreement We'll keep the free daily newsletters coming. You share with a friend if you're enjoying. Capeesh? Forward to a friend.   Love Elevator? You’ll probably dig our other newsletters too. Check out Shift, Jimmy, and Blazer.   Let's Partner Put your brand in front of 800,000 passionate Elevator readers. Get in touch.   Send us a tip    |    Editorial Policy   |    Advertise     @2025 Rotary Digital 300 Witherspoon St Suite 201 Princeton NJ 08542     Preferences  |  Unsubscribe